Channel Distribution Department is the company’s nationwide distribution program that manages the network of resellers (distributors-dealers-wholesalers) for different consumer premise equipment (CPEs). The flagship product is the aerial TV Antenna which is popularly known as the Baron Super Antenna ™ or simply BSA. The Baron Super Antenna is a wideband aerial TV antenna primarily designed to provide the subscriber the best TV signal reception right on their TV Sets, anytime any day. This antenna will also provide the subscriber the most number of free TV channels receive, depending on their location and the availability of transmitting station. Last 2004, the BSA won the National Shopper's Choice Award for its excellence in product quality.

Assembly of the antenna is done in-house, initially. However, with the growing demands for volume created by the network of resellers nationwide, we have partners that help in the production and assembly.

The department was established in February 2003 and the BSA was officially launched last August 31, 2003. We started with 12 Premier Resellers and a “mere” 300 dealers nationwide which yielded a monthly 3000pcs output. Since then, we now have more than 1000 dealers and store outlets nationwide (developed and maintained by the 22 Resellers) with a sales output of 11,000pcs a month.

Just like any other businesses, the BSA saga is not exempted from any difficulties and hindrances. Fakes, imitations, and other competition are still very much available in the market, sometimes even confusing the public regarding the ‘product’. But with our sheer determination coupled with our motivated Premier Resellers, all of these negatives surrounding the business are translated into positive things. This is the reason why this famous product has been very successful in the market. The presence of the alternative fake and cheap antennas in the market did not stop our Premier Resellers from pushing our BSA to the market. Instead, they worked harder to enlist more dealers in their territory, to achieve our common goal – which is to saturate the households, with or without Cable TV, with the Baron Super Antenna! As more and more households are using the BSA, the group is ready to face the challenges ahead.